Free Resource
GET YOUR Website Conversion Scorecard™
Review your website across seven key areas to uncover friction, confusion and missed opportunities — and identify where your brand, messaging, customer journey and conversion systems need attention most.
The Website Conversion Scorecard™ is a practical website conversion assessment designed for founders, solopreneurs and small businesses who want a clearer view of how effectively their current website is supporting the business behind it. Think of it as a structured website conversion checklist with scoring, helping you identify what is working and what needs attention first.
You don’t need to redesign your website or understand technical terminology. The Scorecard helps you look at what is already there from the perspective of a potential customer and identify what may need attention first.
At a Glance
Review 7 key areas of your website
Score your current website out of 70
Identify your strongest areas and priorities for improvement
What the scorecard will help you assess:
Brand and Business Foundations
Is the business itself clear enough for your website to communicate it effectively?
Brand and Website Alignment
Does your website look, sound and feel consistent with the business and customers you want to attract?
Products, Services and Messaging
Can visitors quickly understand what you offer, who it is for and why it matters to them?
Trust and Credibility
Does your website provide enough evidence, information and reassurance for someone to feel confident moving forward?
Customer Journey and Calls to Action
Is there a clear path from discovering your business to enquiring, subscribing, booking or buying?
Lead Capture and Audience Building
Do you have an effective way to retain the interest of visitors who are not ready to act immediately?
Email Marketing and Conversion Funnels
Do your forms, lists, confirmation emails and follow-up journeys work together as a connected system?
How It Works
The Scorecard contains 35 practical statements about your current website.
For each one, you score whether it is:
Clearly true — 2 points
Partly or inconsistently true — 1 point
Not true or you are unsure — 0 points
Each section gives you a score out of 10 and your complete assessment gives you an overall score out of 70.
Rather than relying on whether your website simply looks good, this website conversion assessment encourages you to look for clear evidence of what a visitor can actually understand, find and do.
At the end, you can identify:
Who is it For?
The Website Conversion Scorecard™ is particularly useful if:
your website has grown gradually and you are no longer sure everything works together
your business, services or positioning have changed since the website was created
you are getting visitors but fewer enquiries, bookings, subscribers or sales than expected
you know something is not quite working but are unsure where the problem lies
you are considering investing further in your website and want to understand your priorities first
Ready to see what your website is really doing?
